Privacy Policy

Introduction

Snow Software Limited ("we," "us," or "our") operates this website and provides intelligent home energy distribution software solutions for Canadian homeowners. We are committed to protecting your personal data and being transparent about how we collect, use, and share information when you visit our website or interact with our services.

This Privacy Policy applies to all visitors of our website and users of our services. It describes the types of information we collect, the purposes for which we process that information, the legal bases for processing, and your rights regarding your personal data.

Data Controller: Snow Software Limited, 2nd Floor, Medway Bridge House, 1-8 Fairmeadow, Maidstone, Kent, ME14 1JP, United Kingdom. For any privacy-related inquiries, contact us at [email protected].

Changes to this Privacy Policy will be notified via a homepage banner a minimum of 14 days before taking effect. We encourage you to review this page periodically to stay informed about how we protect your data.

What Data We Collect

We collect the following categories of personal data when you visit our website, submit forms, or interact with our services:

• Full name - provided when you submit a contact or consultation form
• Email address - provided when you submit a contact or consultation form
• Phone number - optionally provided when you submit a contact or consultation form
• IP address - collected automatically when you visit our website
• Browser type and version - collected automatically through server logs and analytics tools
• Device type and operating system - collected automatically through analytics tools
• Cookies and tracking identifiers - stored on your device subject to your consent preferences
• Usage data - including pages visited, time spent on site, click paths, and referral sources
• Form submission content - any message or inquiry text you provide through our forms
• Conversion events - records of form submissions or other completed actions on our website

Legal Basis for Processing (GDPR Art. 6)

We process personal data under the following legal bases as defined by the General Data Protection Regulation:

• Contact form data: Consent (Art. 6.1.a) when you submit a form and agree to this policy, and performance of a contract (Art. 6.1.b) where a service relationship exists
• Analytics data: Consent (Art. 6.1.a) - analytics cookies are only activated after you accept them through our cookie consent banner
• Marketing and remarketing data: Consent (Art. 6.1.a) - marketing cookies and tracking pixels are only activated after you explicitly accept them
• Security and fraud prevention: Legitimate interest (Art. 6.1.f) - we maintain server logs and basic security monitoring to protect our website and users from malicious activity

Cookie Categories

Our website uses cookies divided into three distinct categories. You may manage your cookie preferences at any time by clicking "Manage Cookie Preferences" in our website footer or in the cookie consent banner.

Marketing Cookies: Detailed Disclosures

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

We use the following tracking technologies on this website:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Advertising and analytics technologies active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

You may opt out of personalized advertising at any time:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

You can manage your cookie preferences at any time by clicking the Manage cookie preferences link, available in the footer of every page on this website. This opens a panel where you can accept or reject each cookie category independently.

Consent Requirements

Our cookie consent banner offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." The banner does not activate analytics or marketing cookies until you explicitly accept them. Your choice is stored in your browser's local storage for 12 months. The banner can be dismissed without accepting, in which case only essential cookies remain active. A direct link to this Privacy Policy is provided within the banner text.

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or register interest in our energy management solutions, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Google Services and Advertising

This website uses the following Google services:

Google Analytics 4: Collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Specific retention periods per data category are as follows:

International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

Your Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights regarding your personal data:

• Access (Art. 15): Request a copy of the personal data we hold about you
• Rectification (Art. 16): Correct inaccurate or incomplete personal data
• Erasure (Art. 17): Request deletion of your personal data ("right to be forgotten")
• Restriction (Art. 18): Limit how we process your personal data in certain circumstances
• Portability (Art. 20): Receive your personal data in a structured, machine-readable format
• Objection (Art. 21): Object to processing of your personal data based on legitimate interest
• Withdraw consent (Art. 7.3): Revoke your consent at any time without penalty

To exercise any of these rights, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.